All website maintenance should start with an audit report & result in better SEO & user experience.
A website audit report thoroughly checks your website so you’re certain that it’s SEO-friendly and gives visitors and potential customers a great user experience.
Better SEO means your website is more visible to your prospects and they can find it faster and easier than your competitors.
A great user experience will result in visitors returning to your site and sharing it with their friends and colleagues.
Giving you the opportunity to convert online visitors into customers.
So what does it take to make and keep your website SEO and user-friendly?
Focus on the following website maintenance improvements.
It’s important to understand that these 10 improvements should only be started after your website has undergone an audit.
The surgery doesn’t come before the checkup, right?
Always determine what you need to change first, and then change it.
See our Infographic:
Improve User Experience & Online Conversions
The first order of the day is to focus on converting your website visitors into loyal customers.
You can do this by making a few simple tweaks to your website so your visitors have a great user experience (UX).
A website audit report will find what issues are preventing your website from converting visitors into leads or sales.
If your site is not user-friendly, you can expect a backlash from frustrated visitors.
A study done by, Forrester and Akamai found that 79% of online shoppers who experience an unsatisfying visit are less likely to buy from that site again. 🙁
Fix Page Errors
An important part of website maintenance is fixing page errors.
Page errors are both a SEO and usability issue.
Nearly a third (28%) of unhappy online shoppers, blamed their dissatisfaction on error messages. (According to a study by Jupiter Research & Akamai)
Error pages are usually caused by faulty URL structuring or outdated internal links.
For example, if you moved or deleted a page, but other pages still link to it, your visitors will most likely get the HTTP error 404 (not found).
An audit will allow you to track all these error pages.
Address Title and Meta Issues
Another crucial website maintenance factor is populating page titles and meta descriptions with correct keywords.
Meta data communicates with search engines telling them what the page is about. If this information is not correct, it could result in SEO problems.
Sadly, not many business owners are aware of this fact.
The SMB DigitalScape report and BIA Kelsey found that 56% of small and medium-sized business (SMB) websites do not use meta descriptions.
This is both a problem and an opportunity for you.
Fix your title and meta issues today, while your competitors have yet to resolve theirs.
Check for Navigation & Usability Issues
According to Forrester, 49% of websites do not even comply with basic usability principles.
It’s no wonder that 50% of online sales are lost because visitors can’t find content they are looking for.
It becomes even more complicated when mobile traffic comes into the picture.
According to Keynote, 44% of mobile users have had navigation problems on websites.
When you get an audit, make sure it includes a navigation and usability check, for all devices, including smartphones and tablets.
Regular website maintenance will ensure your visitors enjoy the experience on your site.
Determine Web Design Mobile Responsiveness
The experience your visitor has on your site needs to be a good one.
Make your website easy to navigate and use regardless of the device the visitor is using.
If not, you risk losing that potential customer. Forever.
Research shows, the online user is not tolerant and will leave your site quickly if experiencing issues.
A survey by Sterling Research and SmithGeiger for Google found that 96% of users have come across a website that’s not designed for mobile. Separate research by BIA Kelsey showed that 93.3% of websites are not optimized for mobile.
How can you determine if your mobile-responsive and mobile-friendly?
An audit report will test the “responsiveness” of your site revealing if it automatically adjusts based on the device being used to view it.
Uncover Issues Slowing Page Load Speed
Want to lose customers quickly?
Have a slow loading retail site.
This is another major usability issue.
Regular internet users cite “quick page loading” as important factor to their loyalty.
Consumers expect a web page to load in two seconds or less.
Can your site meet this expectation?
Hopefully! If not you must address it NOW!
Don’t lose prospects & customers because of website maintenance issues that are easily corrected!
Ensure Content Converts Visitors to Leads, Sales
Content may also prevent visitors from converting into customers.
If visitors do not find your content informational, engaging, and useful, they will leave.
A great website maintenance tip is to get another person’s opinion when evaluating content.
Most business owners tend to judge their content based on their perspective, not on the customer’s point of view.
A fresh perspective may point out areas of opportunity.
Make sure users can find the content they need!
Make it Easy for Prospects to Contact You
If there’s any takeaway from this article on website maintenance improvements, this is it: make sure your website contains your contact details!
The SMB DigitalScape report found that….
- 60% of SMB websites are missing either a toll-free or local telephone number on the home page
- 65.7% had no form-fill option to allow consumers to request information
- 74.7% were missing an email contact link on the home page.
A website audit report checks your site for your contact information and makes recommendations on where to add it.
After all, you want your prospects to easily get in touch and communicate with you.
Identify Elements That Increase Bounce Rates
Bounce rates matter.
A high bounce rate means your users leave without going to another page, which generally means what they found after landing on your site did not interest them.
They “bounce” when they exit without taking a positive action on-site (such as signing up to your newsletter or reading the next post in your blog).
Content websites typically have a 40%-60% bounce rate, according to Google Analytics.
If yours has a higher bounce rate, then there’s obviously a problem you need to address immediately.
Be Up-to-speed with Google Algorithm Updates
The last website maintenance suggestion is perhaps the No. 1 reason you should give your website a good audit.
According to marketing software developer Moz, Google changes its search algorithm around 500 to 600 times a year!
Most of these changes are very small and will not affect your website.
Some updates, however, can hurt your rankings on Google if the site does not comply.
With at least two in three people using Google over any other search engine, you must pay attention to these algorithm updates and ranking on Google.
Here is A 10 Step Guide to Maintaining Any StartUp Website , you could read for more information.
Get Free Consulting on Website Audit
The 10 website maintenance improvements mentioned here will not only make your website friendlier to search engines, they will also give your users a better experience.
Being SEO and user-friendly will help your website get more traffic and convert more visitors into leads and sales.
All this starts with finding out what issues your site is facing!
To make sure you understand exactly how this service can benefit your business today, schedule your free consultation.
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