Social media campaign ideas are a great way to build your brand and generate leads in a clever way.
When used effectively, social media can level the playing field for entrepreneurs and has enabled many people to grow into huge brands.
However, this landscape is more competitive than ever before.
With all the competition online, it is important to stand out from the crowd.
More than a trendy tactic, social media marketing is an effective way to start or insert yourself into the conversations prospects are having online.Before you can turn followers into customers, you must turn strangers into friends. Click To Tweet
Thanks to social media, this process often happens online.
Avoid these common problems when coming up with social media campaign ideas and your efforts are sure to have an impact.
PROBLEM #1 – UNSURE OF AUDIENCE
Your reader and their interests must be at the top of your mind when creating content.
Research your fans and customers with the goal of getting to know them intimately.
Remember, your prospects are people too and like yourself have varying interest and hobbies.Having a good understanding of your audience will allow you to market to them effectively and… Click To Tweet
One way to do this would be to brainstorm brands that offer different product/services with a market that has similar needs and interests, a “parallel audience”.
Facebook is a wonderful resource you can use to find parallel audiences.
By typing in exactly what you are looking for in the search bar, Facebook will give relevant pages or people fitting that parameter.
Once you have the results all you have to do is go check them out. See what content and information they offer on their page.
A little research is sure to uncover a few clues about what is engaging their fans, providing fresh and relevant social media campaign ideas.
The example below highlights a post by Les Brown. It speaks about refreshing your attitude & thinking.
With thousands of like & shares it is safe to say this is a post that resonates with his audience.
If your target market was similar to Les Brown's, it would be a safe bet to incorporate this idea into your social media posts etc.
One of my favorite social media campaigns is Always’ #LikeAGirl.
The goal of this campaign was to increase confidence in young ladies and show them how powerful they are.
As you can see, this social media campaign idea resonated with their audience and likely achieved whatever goals they intended.
By knowing their audience and tapping into an issue close to their hearts, Always increased their brand awareness and reach.
Click the picture to watch.
PROBLEM #2 – LACK OF INSPIRATION OR IDEAS
As a blogger, I can relate to this problem, at least I could before.
Now I find inspiration everywhere.
If you are struggling in this area, find inspiration from your company resources, things you come across online, your competitors or other companies.
Most successful social media campaigns teach their audience something about their company or product.
Dig into your opportunity's/company's information and share whatever “Golden Nuggets” you find in creative ways that are easy to understand.
You see, the goal is not only to entertain but also educate & empower your viewers.
Think about what is important to your audience and create content they care about.
Another fabulous idea is to personalize your competitor's concepts in creative ways—make them your own.
Word to the wise, no one likes a copycat so don't plagiarise!
Make sure you put your own spin on things and be true to your brand.
It’s authenticity that will make you stand out from the crowd and be noticed. Embrace your brand's character and, if possible take advantage of the latest cultural trends.
To launch their new interface, Hootsuite's used their “Mean Tweets” video.
With over 100,000 views this funny video, inspired from a popular Jimmy Kimmel segment hit a nerve with their audience.
As word spread, Hootsuite saw an increase in engagement & reach.
Be inspired, I’m sure you too will see the benefits of using creative social media campaign ideas.
PROBLEM #3 – UNSURE OF THE GOAL
Here are a few results you can achieve with a solid campaign ideas….
- new fans
- increase engagement
- create suspense and anticipation
- generate interest in your product/service
- build your reputation/brand
- create a buzz around an event, product, service
- increase in brand impressions (number of times a post is displayed)
- see creative ways your customers use your product
- get people talking about you
- build awareness
- fresh content – user-generated
Your goal is for your audience to react to and engage with your campaign.
Having a clear goal for your campaign will help you formulate an idea to meet it.
Want to see a few successful social media campaigns ideas in action?
This post by Ramona Sukhraj, highlights 25 different campaigns and shows the different motivations and intentions of each.
What they all had in common was the fact they all resonated in some way with their audience.
PROBLEM #4 – LACK OF KNOWLEDGE
Here are some tips you could use to come up with cool social media campaign ideas…
- pay close attention to pop culture and incorporate it in your social media campaign ideas
- avoid the same-old-same-old, be creative & engaging
- listen to your customers’ ideas, stories and suggestions
- try new things or try old things in a new way
- embrace the lifestyle your brand is a part of and create brand awareness through association
Herschel Supply Co., is a small business that fueled their outstanding growth by knowing their customer.
They developed a creative campaign that cleverly embraced the lifestyle associated with their brand.
It is no surprise it did a great job of engaging their current and future customers. #WellTravelled
One important takeaway for me is by being true to who & what you are, your brand will attract a tribe of like-minded people who are passionate about you and what you have to offer.
Be original and give your audience a good reason to engage if you plan on getting noticed on social media platforms.
To close, your goal is to take an innovative idea and turn it into a killer campaign.
Make sure your message is clear and does not get lost in all of your wonderful ideas. 😉
Establish your voice and strategically grow your business by managing your social media efforts.
Creative social media campaign ideas will keep your fans passionate about and engaged with your brand on social media.
Are you ready to set up your online presence with a BANG?!
Contact LadyJ Marketing today to see what we can do for you.
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