Whether online or offline, every business needs a website!
The benefits cannot be overstated.
Let's discuss a few reasons why your business needs a website and why you should ensure the one you do have is properly optimized.
Let's get started.
Have you ever searched for a local business online only to find listings on their competition?
This is part of the reason why every business needs a website.
Without a website a business has no online presence, yet sadly there are still many businesses without their own blog.
Even though your business may be OFFLINE, neglecting your online presence can have a serious impact on the success of your brick & mortar business.
Not only have you lost the opportunity to establish your brand as an authority, you are also losing customers and potential sales!
Having a website provides the opportunity to start getting visitors and begin the process of building a relationship with them.
Your primary goal in having a blog is to convert visitors into loyal customers.
By making simple tweaks to your website you can accomplish this goal.
A website audit report will determine any issues preventing your site from converting visitors into leads or sales.
The list below highlights 5 fantastic reasons why every business needs a website.
Even though your business is offline, your customers are ONLINE!
People are spending more and more time on their smartphone and devices online surfing the net.
This insightful article shares 3 reasons why every local business needs a mobile website now.
People are engaging on social media, sharing pictures & videos and conducting research.
If you are only visible to people driving or walking by your location, you are INVISIBLE the majority of the time!
You missing out on potential sales and limiting your growth.
An online presence allows you to be available to your customers 24/7 and puts your information in the palm of their hands.
This is one clear reason why every business needs a website.
2.REGULAR COMMUNICATION WITH CUSTOMERS:
Email marketing is an economical and valuable method of staying in contact with your tribe.
A website not only gives the business owner a chance to speak with their prospects & customers in their “voice” it also gives them a chance to collect email addresses.
Why is this important?
It is important because it makes it possible for you to build a list of people who are interested in your product and are willing to hear from you.
This vehicle of communication can also be used to …..
- Send special offers and discounts
- Offer tips & advice
- Build relationships
Remember, most people check their emails regularly and if they have given you the privilege to access their personal inbox you should not take that lightly.
Respect the confidence the individual has shown you and the power of email marketing. It is an important part of internet marketing.
This is a vital step in building a successful brand online and another major reason why every business needs a website.
3.BUILD YOUR BRAND:
If you DO NOT use a FREE blogging service, then your website is completely under your control.
Use it to CREATE & PROMOTE your Brand.
Your blog is a dynamic billboard which the whole world has access to.
Everything from the design of the site, to the colors used, content available and interaction that occurs there builds the image you show to the world.
If you want to establish yourself as a trusted brand, professional web design plays a crucial role.
The #1 Tip is to get a professional website designed to establish your credibility.
It may be fickle, but internet users judge organizations based on the design and feel of its website, very much in the same way we do everything else.
That is why you must come correct and represent yourself in a way that accurately reflects who & what you are.
As a local business, your potential for customers and sales are only limited by the logistics of shipping. With international delivery rates being more reasonable than ever before, you have no excuses!
In fact, technology has made it possible for even the smallest business to share their products & services with the world.
Give your business a boost by effectively using your blog as an internet marketing tool and watch your bottom line explode!
As you invite visitors to your site educating them about what you have to offer, they will come to trust and depend on your posts for their own needs.
By producing valuable content that answers their questions and solves their problems you will become an expert and trusted friend they refer to on a regular basis.
The result is more readers visiting your site, more shares and links to your material. 🙂
Although economic times are challenging for many brick & mortar stores it is still possible to THRIVE as a local business. The potential for growth is far greater when you have a blog.
Being visible to your customers and prospects and meeting them where they are, will open your business up to a whole new market and potential customers.
I hope it is clear to see “why every offline business needs a website”.
If you would like to have a professional website built for you, contact us by email or Skype.
Connect with us here to tell us more about you & schedule an appointment for your FREE consultation!
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“Helping you Build Your Brand and Business Online!”