The internet and social media platforms have changed marketing forever ushering in the Attraction Marketing System.
Designed to attract your ideal customer to you, attraction marketing puts you in the driver's seat.
The more you help people get what they want, the more you will get what you want.
Zig Ziglar, Sales Trainer & Motivational Speaker
Normally, for a business to sell their product they would find their customers in a very intrusive way. This could mean cold calling, ads and a lot of rejection.
The sad part is, these techniques aren't very efficient or successful.
Based on the idea your customer should want to buy what you're selling and search for you, the attraction marketing system has turned traditional marketing strategies on their heads.
Attraction marketing means you no longer have to hunt for people to sell your product to or harass an unresponsive market. Your prospects come to you for what they need.
This is the ideal style of marketing for anyone in business. It fills your pipeline with hot prospects interested in your product/service and ready to work with you.
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If you are a network marketer or have a multi-level marketing business, this is the smartest way to do business. Stop wasting your time running after disinterested tire-kickers.
Traditional selling techniques tend to lose sight of one simple but important fact; people like to buy. However, they don't like to be sold and are quickly turned off by an aggressive sales person.
No matter what promotional or advertising strategy we are bombarded with, one simple truth remains; people buy from people.
This means that you need to become your brand.
Products don't sell products, people sell products. Brand yourself as the most desirable part of the package and the sales will follow.
YOU are the best advertisement for the product being sold, for this reason, it is important You use your product. No longer about selling products; attraction marketing is about selling you first.
Using attraction marketing you will become successful faster.
Your goal is to persuade your customers they want what you have. This isn't done by spewing facts but by sharing stories of what the product has done for others and helping them see what it can do for them.
Sharing the benefits of what you are offering and getting your audience to envision the possibilities, is an essential part of this system. Paint a clear picture of the result in the mind of your audience and they will be ready to buy.
Strategies used in the attraction marketing system are subtle and less pushy.
Becoming an active member of your niche, building relationships, solving problems and providing value should be your main focus.
To win at attraction marketing you must get into the mind of your prospect and show them you care. Content marketing is a great way to accomplish this.
When creating your posts, video etc. ask yourself these important questions:
- Why would this person purchase my product/service/opportunity?
- What keeps my audience up at night?
- What problems do they have that I can help solve?
- How can I help them achieve their goals & dreams?
Attraction marketing is an effective way to build your business online. Refusing to adapt will be harmful to your success.
Implementing this type of marketing isn't hard, but does need education. Rather than trying to figure it out on your own, save yourself time & energy by using an already proven system.
Here is the attraction marketing system responsible for my personal success and many of the industry leaders you see today.
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